Cisco doesn't want to play nice with others, at least not in the reseller channel. Charlie Giancarlo, its chief development officer, told the company's distribution partners last week that if a VAR is selling Cisco gear and someone else's lower-end equipment, the company wants it to drop the other product line and sell Cisco's Linksys, instead. In addition, Cisco is starting to put its own stamp on lower-end gear to, introducing a Cisco-branded VoIP system for 16 or fewer users. Previously, Cisco bottomed out at 20 users and Linksys picked up the rest of the small-business market.

For more information about Cisco's distribution strategy:
- read this article [1] from CRN

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Cisco to pitch at the SMB VoIP market. Report [2]
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