Acme Packet and BroadSoft update SIP Trunking offering

BroadSoft and Acme Packet announced new features for their joint SIP trunking solution that they said enable business continuity for large enterprise customers. The solution integrates Acme Packet's Net-Net session border controller and BroadSoft's BroadWorks VoIP application program to deliver Microsoft Hosted Messaging and Collaboration 4.5, video-enabled SIP trunking and FMC.

The companies said the new SIP trunking offering can raise a customer's average revenue per customer and reduce churn by providing value-added services to connectivity offers.

"SIP trunking represents a tremendous opportunity for service providers; however, these services are commoditized if they offer nothing beyond basic PSTN connectivity," Michael Tessler, co-founder and CEO of BroadSoft, said in a statement. "Furthermore, the lack of SIP trunking solutions specifically designed for large enterprises has been a limiting factor in adoption and market growth."

Tessler said the joint solution will provide more revenue-generating services to large enterprises. The companies also said the new enhancements have increased the security on SIP connections and improved the interoperability of their offering. 

For more:
- see the press release here 

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