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Jangl rolls out ad-based VoIP widget
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One VoIP provider seeking to leverage off the social networking boom is Jangl which has rolled out an advertising supported voice application on the large free Canadian based dating site, Plentyoffish. The application enables users to communicate by text, voice or voice mails without users having to share their phone numbers.
The application is a joint development with Jajah which last year signed an agreement to jointly market and develop web based applications. Jajah has telephony infrastructure with long distance and click-to-call features while Jangl has been developing various voice based social applications. Jajah has been providing click to call services for dating site eHarmony and has teamed up with ad network Oridian to promote its voice based ad services.
The Plentyoffish application is a test for the ad based model with text based ads being placed along side the widget. If successful it could provide a significant revenue component that has been missing from many VoIP business plans and will be keenly watched by industry observers. Adcalls has also been promoting a free calling card service which is supported by voice based advertising.
For more:
- Jangl partners with Plentyoffish Article
Related articles:
Jajah and Jangl join forces in voice 2.0 battle Report
Jajah: Top 10 VoIP leaders Report
Jangl's one-caller-only phone number Report
Comments
Posted by Mike Thompson | February 5, 2008 - 1:25pm
Unique business models are poping up in this new concept called Ad Supported Voip. Look at what Jajah has done. With Voip becoming much more accepted than in the past and now the iphone has really got Internet companies from large to small scrambling to align themselves in this new frontier named Mobile Marketing. Think about it...There will be countries with much of the population only having one device and that's the iphone. In the case of AdCalls
( www.adcalls.com/1764 ) and their free calling cards (phone to phone calls) makes text message advertising and voice messaging for their private network advertisers permission based. Can you imagine the power of that?. A communications system such as SMS delivering in real time right to ones mobile phone with a special offers to bring the customer back much more often. Traditional Advertising companies may just be shaking in their boots.
Author: Mike Thompson... BluebookAdvertising.com
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