Ribbit voice features to be added to online ad campaigns

BT-owned Ribbit has announced a deal with online marketer Sprout to integrate voice functionality into Sprout's advertising campaigns. The partnership will leverage Ribbit's embeddable voice applications and Sprout's online marketing widgets to offer marketers functionality such as click-to-call from within banner and display ads and promotional SMS messaging.

The companies said the partnership would give marketers a "stickier" brand campaign that will lead to more and better interactions with target customers through the telephony extensions.

For more:
- see the press release here 

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