Sales Force integrates Twitter in the cloud

Salesforce.com announced plans to integrate its cloud services platform with Twitter Monday. The program, called Salesforce CRM for Twitter, is currently in beta, but will be available to all Service Cloud members for free.

In addition to being able to contact clients directly, the platform enables salespeople to contact customer service via text, phone or email directly to get information about how best to serve each client. The program is currently in beta testing, with no firm launch data yet.

"Salesforce is showing that perhaps the best use of social networking is perhaps on the service side of customer relationship management and not sales force automation," Rebecca Wettemann, vice president of research at Nucleus Research told PC World.

For more:
- see the PC World article here

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