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AT&T CallVantage: Dead or Rebranded?
Is AT&T's stand-alone consumer VoIP service dead? Or merely being rebranded?
Posting late last week, Om Malik says AT&T CallVantage is dead because AT&T has stopped pushing the service through its affiliate channels and that AT&T VP Cathy Martine is now running the company's CDN business.
A number of readers have stepped out of the woodwork to disagree with Om's assertion and also mourn the potential loss of CallVantage, a service that won lots of praise for its call quality if not the way it was marketed. The folks at iLocus say CallVantage is merely being relaunched to go with AT&T's U-verse triple-play fiber bundle. An anonymous poster says AT&T plans to relaunch the VoIP service as it rolls out its IMS infrastructure. Once the new product is out there, it will be put head-to-head against cable companies and Verizon in markets where AT&T doesn't have landline coverage.
For more:
- Om Malik says AT&T CallVantage is Dead
Related articles:
AT&T
to bundle U-verse, VoIP
Verizon Business, AT&T in new
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Comments
Posted by Pete D. | July 7, 2008 - 10:22am
CallVantage is Dead. It wouldn't scale. U-Verse Voice, a VoIP product available currently in 7 cities, is a totally different product, and will be marketed aggressively with U-Verse TV. It will only be available initially to U-Verse TV subscribers, and it is the first commercial scale deployment of an IMS application.
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