Mashup

SPOTLIGHT: Real drinks through Facebook

Doug Mohney — Mon, 10 Nov 2008 15:07:00 -0500

Annoyed with those virtual hamburgers and other cheesy Facebook apps that give you no real world satisfaction? Fear not, the newly-launched BarTab service has engineered a way to turn Facebook virtual drink icons into real drinks at participating bars in Arizona at a dollar per send. No, we aren't making this up.

More than 100 bars have agreed to participate in the BarTab program, a combination of social media and a customizable marketing service. Facebook awarded a $25,000 grant to the service as well.

BarTab works by allows users to turn a digital drink icon into a real drink redeemable by cell phone. Upon visiting a designated establishment, the BarTab user presents a text message-based mobile drink coupon in exchange for a drink. The partner bar gets a pay-per-customer model for advertising; bars and restaurants only pay up when customers show up at the bar, and participating bars and restaurants can give away a drink to attract a customer. Bars control the number of drinks they give away, type of drinks, and even the time periods drinks can be redeemed.

The service is launching in the company's home state of Arizona with plans to roll out the application nationally and internationally. Of course, BarTab would also like a crack at a further Facebook grant cash of up to $225,000.

One catch with the Arizona rollout: In Arizona it is illegal to give away an alcoholic beverage. When a Facebook user redeems his/her BarTab drink, they will be required to provide 1 cent in addition to the electronic drink coupon.

For more:
- MarketWire picks up BarTab's press release.
- Or, send a buddy in Arizona a drink by using www.mybartab.com

BroadSoft and JoeDeveloper.NET mashup Facebook

Thu, 24 Apr 2008 06:59:57 -0400

BroadSoft and JoeDeveloper.NET have launched the first Facebook mashup to include carrier-grade VoIP features. J.NET's Click2Message Facebook application talks to Broadsoft's BroadWorks VoIP application platform, so Facebook users can enable their friends and colleagues to call them through their Facebook profiles with a single click.

The Click2Message application enables click-to-dial using any device and Facebook users can add the application to their profile pages, allowing their network of friends and business connections to call them without revealing their own phone numbers to the caller. (If they are your friends, why would you need to hide your number? Hmm.) The basic Click2Message application is now available free of change to any U.S.-based Facebook user; sign-up information for the free beta is available at http://marketplace.broadsoft.com. A for-pay version with advanced bells and whistles such as low-cost outbound calling, call forwarding, do not disturb, and voicemail-to-text transcription, will be released shortly

Click2Message is the latest high-visibility application announced out of BroadSoft's Xtended Developers Program, following announcements combining BroadWorks functionality with Salesforce.com, ACT! by Sage, simulScribe, and Polycom. Developers get access to APIs to integrated advanced voice features with their applications.

For more:
- BroadSoft Facebook Mashup release

Related articles:
BroadSoft powering XO Hosting Mobile UC
TMC piece on Broadsoft ACT! Mashup

BroadSoft and JoeDeveloper.NET Mashup Facebook

Doug Mohney — Tue, 22 Apr 2008 11:26:25 -0400

BroadSoft and JoeDeveloper.NET have launched the first Facebook mashup to include carrier-grade VoIP features. JoeDeveloper.NET's Click2Message Facebook application talks to Broadsoft's BroadWorks VoIP application platform, so Facebook users can enable their friends and colleagues to call them through their Facebook profiles with a single click.

The Click2Message application enables click-to-dial using any device and Facebook users can add the application to their profile pages, allowing their network of friends and business connections to call them without revealing their own phone numbers to the caller. (If they are your friends, why would you need to hide your number? Hmm.) The basic Click2Message application is now available free of change to any U.S. based Facebook user; signup information for the free beta is available at http://marketplace.broadsoft.com. A for-pay version with advanced bells and whistles such as low-cost outbound calling, call forwarding, do not disturb, and voicemail-to-text transcription, will be released shortly

For more:
- BroadSoft Facebook Mashup release

Related articles:
BroadSoft powering XO Hosting Mobile UC
TMC piece on Broadsoft ACT! Mashup